The best times, days and months to publish on YouTube (2023) | Entrepreneur (2023)

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Thinking of starting a new YouTube channel? Or would you like to use YouTube as an advertising medium for your business?

For these and other reasons, you need to know the best times, days, and months to post to YouTube to maximize the effectiveness of any quality video. Read on to learn more about the best times to post on YouTube to optimize your digital marketing strategy.

The best times to post on YouTube

When it comes to posting on YouTube, timing is of the essence. YouTube receives hundreds of thousands of uploads every hour, and even the best content is easily lost in the ocean of new videos if not posted at the right time.

So try posting content from your YouTube studio:

  • When there are more seekers.
  • When your audience is likely to be on YouTube.
  • When there is as little direct competition to your video as possible.

People at work or school don't spend their time aimlessly surfing YouTube or looking for information about their interests.

YouTube's algorithm temporarily rewards new videos to allow them to accumulate viewers. When a video performs well, YouTube's algorithm keeps boosting it, pushing it to the top of search results.

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Armed with this information, here are some key takeaways:

  • The best times to upload new YouTube videos are in the early afternoon and evening when people are done with work and looking for entertainment.
  • Don't post new YouTube videos in the middle of the day when people are likely to be busy or distracted.

Therefore, the best times to post videos on YouTube are according to aStudy by Social Pilot.

Most people finish work between 4pm and 5pm. Publishing your YouTube videos a few hours before the closing time gives YouTube enough time to upload the video and ensures that relevant keywords drive YouTube users to your video content.

Important point: Post until 21:00

It's also important not to post your YouTube videos too late. If you post your YouTube videos at 12:00 PM EST, most Americans (by far the most populous demographic on YouTube) are sleeping and not watching new videos. This could mean you'll get fewer views, even if your subscribers get notifications when they upload.

To maximize views of new YouTube content, try to post new videos before 9pm. This ensures that your videos reach the audience before they go to bed and after they take care of nightly errands like cooking dinner or picking up the kids from school.

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Best days to post on YouTube

Along with the best times to post, it's also important to know the best days to post on YouTube. There are a lot more hits on certain days. So if you post a new, well-curated video one of these days, you'll be maximizing your chances of getting a lot of first views and making the YouTube algorithm even better in terms of success.

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mar aHubspot Social Media Marketing Report, the best days to post our Fridays, Saturdays and Sundays. In other words, try releasing your YouTube content over the weekend.

The reasons for this are closely related to why posting in the afternoon and evening is better on a particular day: free time. Simply put, people have more free time on Fridays, Saturdays and Sundays, so they are more likely to browse YouTube or search for video content related to their interests on those days.

On the other hand, the worst days of the week to post on YouTube are between Monday and Wednesday, when people are focused on work, chores and daily tasks.

Also, it's no coincidence that the best days to post on YouTube are the weekends, considering most people watch YouTube around the same time they watch TV. Therefore, you can combine these two pieces of information to plan your booking schedule.

Try posting your YouTube videos before prime time TV. Prime viewing time is usually between 6:00 pm and 10:00 pm Eastern (for US viewers). If you post your YouTube videos before people start watching their favorite shows over the weekend, you're more likely to get their attention.

Key point: Sunday is best.

In addition to the general information above, Sunday is the best time to post a new YouTube video. This is because it combines two essential factors:

  • It's still the weekend, so post when people have time to see your content right away.
  • It's just before a new work week begins. If people are looking for weekday entertainment or experimenting with cyberslacking at work, your video is more likely to be recommended by YouTube's algorithm since you recently posted it.

If you want to make sure your YouTube videos get as much attention as possible within the first few hours of uploading, try to post between 2pm and no later than 9pm on Sundays.

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The best months to post on YouTube

If you've created a content schedule or cadence, you might want to know the best months to post on YouTube. If you post in the right month, you can improve your channel's growth rate and increase your video audience by posting several great videos in a row.

The best months to post on YouTube,according to a study by Tubefilter, are numerous - if you post your video in a month other than May or September, that content has a good chance of attracting a lot of attention.

May and September are the worst months because they are transition months for schools and jobs. In these times, people are very busy and don't have much time to watch a backlog of video content from their favorite creators/companies.

Key Point: Consider the school year and the weather.

With that in mind, it's clear that the best months to post on YouTube are when it's too hot or too cold to go outside and engage in other activities.

For example, launching your YouTube videos in a month like November is a great idea. People are off for Thanksgiving and are less likely to go for walks or other outdoor activities.

Consider the current state of the school year and weather to maximize your channel growth. When it's cold outside and people are at school, it's a good idea to post your videos between 2pm and 9pm ET on weekends.

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When is the worst time to post on YouTube?

The worst times to post on YouTube are when people are busy, for example. B. during the work day or school day. Try not to post new YouTube content between the hours of 9am and 2pm, as these are the least likely times people will be browsing YouTube looking for new content to enjoy.

Also, don't forget to take time zones into account. Posting a new video to YouTube at 9:00 pm Eastern might appeal to West Coast folks, but it might be a little too late for East Coast folks who are probably getting ready for bed.

Note that many of these trends affect other social media platforms like TikTok, LinkedIn and Instagram.

Determine the best time to post to YouTube for your channel

All these advices are generalized. The best time to post on YouTube for your channel depends on your specific audience and viewing habits. View your YouTube analytics to determine what times and days your videos get the most views. This gives you an insight into your target group's viewing habits.

Your analytics page provides real-time insights into video performance, thumbnail effectiveness, and other elements of video marketing. It's a good site to see the peak times for uploading YouTube videos and practice SEO or search engine optimization.

Once you have this information, you can bend a posting schedule that mimics your audience members' natural viewing habits. For example, posting a new video at 9 or 10 pm isn't the worst idea when you're trying to sell products to teenagers who stay up late.

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What are the key takeaways from YouTube publishing times?

The best times on YouTube are usually on weekends and in the afternoon or evening.

You'll also have success posting YouTube videos during the colder weather months, for example. B. from September to March.

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