Best Time to Post on Social Media in 2022 [Updated] (2023)

FAQs

Is there a best time to post on Instagram 2022? ›

On Instagram, there was primarily higher engagement on Wednesdays throughout the US workday and the highest engagement being at noon. Fridays are the second highest days of Instagram engagement for travel and tourism businesses, starting at 9 a.m. through noon.

Fans, also known as followers, may get frustrated with too many posts, so it's important to keep your posting cadence low, between three to seven times a week. In fact, “too many updates” is one of the most common reasons people 'unlike' a Facebook Page.

Peak times to post on Facebook are divided throughout the day. General data suggests time between 7 am-9 am, 1 pm-3 pm, and 7 pm-9 pm is preferable to post on Facebook. Usually, peak time is when a large number of your niche audience is active on the platform. So it totally depends on your target audience's activity.

Looking at Instagram as a whole, Monday through Friday, 9 A.M. to 4 P.M. observes the most consistent engagement. Engagement becomes lower every day before 6 A.M., and after 9 P.M. One to Seven Stories should be the optimal posting length.

Among leading social platforms, the networks with the highest growth rates between 2020 and 2022 were TikTok/Douyin, Instagram, Snapchat, Pinterest and Twitter.

Generally, we recommend posting at least once a day to maximize your visibility and engagement. However, if you have more time and resources, you can post multiple times a day, or even several times a week. Experiment to find the posting schedule that works best for you and your followers.

You will get the most consistent engagement on weekdays from 9 am–3 pm. The worst day is Sunday, which sees the least amount of engagement. You will find the lowest engagement during early mornings and evenings before 7 am and after 5 pm each day.

Based on an analysis of 30,000 social media posts, Hootsuite found: The best overall time to post on Facebook is between 8 a.m. and noon on Tuesdays and Thursdays. Of course, you'll need to think about the time zones in which your audience lives when planning these posting times.

What time of day gets the most likes on Facebook? ›

According to our analysis, the best time to post on Facebook is 8:00 AM to 12:00 PM on Tuesdays and Thursdays. This tracks with what the Hootsuite social team found when they dug into their own data. For the Hootsuite social media team, the best time to post to Facebook is at 6:15 AM and 12:15 PM PST on weekdays.

The Facebook 20% rule was a requirement that rejected Facebook ads with more than 20% of text in its images. While the rule is no longer enforced, Facebook still recommends including a 20% text-to-image ratio. The recommendation applies to both single image and carousel ads run on Facebook and Instagram.

According to our 2022 survey of 1000+ marketers, the best times to post on social media – across all industries and platforms – are 6 PM to 9 PM and 12 PM to 3 PM. The best day to post is Friday.

Over the last few years, I've noticed a significant drop in my impressions, engagement, and number of new followers. The reason: Instagram's 2023 Algorithm. Thanks to the last few updates, only 10% of your followers are able to see your post.

Generally speaking, the best times to post on Instagram are during lunchtime (11 am -1 pm) and evening (7 pm -9 pm).

In general, the best time of day for all time zones is to post from 11 am to 3 pm (though 11 am to 1 pm is in that range). Avoid posting in the early morning or late afternoon for the most engagement.

Over the last few years, I've noticed a significant drop in my impressions, engagement, and number of new followers. The reason: Instagram's 2022 Algorithm. Thanks to the last few updates, only 10% of your followers are able to see your post.

What is the hottest new social media? ›

The biggest anticipated changes are the rise of TikTok and short-form video content. While Instagram and Twitter will continue to be important (especially to B2B businesses), 2022 might just be the year for smaller networks like Pinterest and Snapchat.

The 10:4:1 rule is a simple way of setting a format for the style and types of content you will release. The basics behind the 10:4:1 rule is that for every fifteen posts on social media, ten will be of other industry expert's content, four will be your own content, and one will be a call to action.

“Focus on building a regular cadence: you can grow your followers by 2x by simply posting every week consistently, compared to those who post less frequently than once a week.”

Less than 1% = low engagement rate. Between 1% and 3.5% = average/good engagement rate. Between 3.5% and 6% = high engagement rate. Above 6% = very high engagement rate.

Short answer: yes. While “consistency” is the buzzword du jour, being consistent on Instagram is a great way to grow on the app. “The more consistent your posts, the more your audience will get to know you — which in turn builds trust.

The average data suggests that posting in the morning between 6 am to 9 am is better than night hours because most people seem to check on their feeds while commuting to their jobs.

What time to post to get the most likes? ›

If your followers are "typical" Instagrammers, then the worst time to post on the platform will be in the early hours of the morning (1 am to 5 am). Yet some studies differ on this. Later found good results from posts between 1 am and 4 am. Hubspot found high levels of engagement for 5 am posts, Tuesday to Friday.

Any day of the week between 11 AM and 2 PM would be an ideal time to post. The chart also makes a strong case against posting on weekends. People like to socialize on their weekend holidays. There really isn't the best time to post on Instagram on Sunday, or a Saturday, for that matter.

The universal best time to post on Instagram is 11 AM on Wednesdays. We found that Instagram users are the most likely to interact with content during work hours mid-day and mid-week. And that makes sense — it is a perfect time to take a break from work or school and do some scrolling. (And liking.

The 80 20 rule in Facebook, also known as the “Pareto Principle”, states that 80% of your posts should be focusing on providing valuable content to your audience, while only 20% of your posts should be dedicated to promoting and plugging products or services.

The 24-hour rule is best explained as the following: After 24 hours have passed since a subscriber's interaction with your business, you cannot send them a message, unless you've gotten their expressed permission to do so (OTN's) or if the message falls under one of four predefined use cases, or you pay to send it ...

Meta also notes that while time spent in its apps is on the rise, creation and engagement is declining, with fewer people posting to both Facebook and Instagram than they have in the past.

Facebook Page

But unless they're interacting (liking, reacting to, commenting, or sharing) immediately with your content, there's a chance Facebook's algorithm will hide your post so no one will see it.

When is the Best Time to Post on Instagram in 2023? In 2023, the overall best time to post on Instagram is 4 AM (calculated in local time across time zones). To find this data, Later analyzed over 11M global image, video, carousel, and Instagram Reels posts.

How often should you post 2022? ›

It is generally recommended to post 1 time per day, and no more than 2 times per day. In fact, some studies have even found a drop in engagement if you're posting more than that… so don't get too post-happy. Aim for quality over quantity.

Posting once or twice each weekday and once over the weekend has proven to be a solid Facebook strategy. Using this schedule establishes you as a regular presence in your followers' lives, while not bombarding their feeds with low quality content simply to satisfy the algorithm.

Average time spent on social media

According to the latest data, the average amount of time spent on social media worldwide is set to hit 147 minutes, or two hours and 27 minutes, a day in 2022. Not only is this a two-minute increase on 2021 numbers, but it is also the highest ever recorded.

Most studies have agreed that posting once per day is an ideal posting frequency for Facebook, with a maximum of 2 posts per day. Hubspot had even found that Facebook pages under 10,000 fans experienced a drop of 50% in engagement per post when they posted more than once per day.

Oversharing is when people share too much personal information to the public or a stranger. It can happen both on and offline. However, it is a big problem on social media sites, which make "putting yourself online" easy.

If you post too infrequently, your audience will forget that you exist and you will quickly fade into the deep dark recesses of their minds. However, if you are posting too often, you will become a complete nuisance and they will dread seeing your posts overcrowding their feed.

Reasons why you don't post

But because everything isn't perfect all of the time, we don't post that much. We have busy lives and have little time to create posts on social media. We worry it's over-saturated, so don't bother posting because we don't think we'll be seen.

A quick note – cross-posted content doesn't need to be scheduled at the exact same time across platforms. It's best to research the ideal posting times for each social channel and schedule content accordingly. You can also use our analytics tool, which recommends the most opportune times to share posts for your brand.

To bring valuable and entertaining content to others

We want to inform, amuse, and help the people in our lives, and that's why 94% of people say they share on social media, according to The New York Times.

How much time do Gen Z spend on social media? ›

How Much Time Does Gen Z Spend on Social Media? Morning Consult reports that 38% of Gen Zers spend over four hours a day on social media: By comparison, only 18% of U.S. adults spend that much time online — showing the generational differences when using social media.

What age group uses social media the most? According to recent research studying social media usage statistics by age, as of 2021, US adults from 18 to 29 are the biggest users of social media. As many as 84% of them say they use at least one social network.

According to recent research, global consumers aged 20 to 29 are the biggest users of social media—not entirely dissimilar to social media age demographics in the US. Those in this age group make up nearly one-third (32.2%) of all social media users worldwide.

You will get the most consistent engagement on weekdays from 9 am–3 pm. The worst day is Sunday, which sees the least amount of engagement. You will find the lowest engagement during early mornings and evenings before 7 am and after 5 pm each day.